Sunflower Scotland’s Media Kit
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About Sunflower Scotland
Sunflower Scotland (Scottish charity SC052092), is organised by Scottish volunteers with families in Ukraine. We have been helping Ukraine since 02 March 2022. We learned and evolved: now our specialisation is delivering aid near the front line, where it is most needed.
What makes us different?
1. Helping Ukraine: where aid is most needed
Our first point of difference is that we support people in villages 0-30 km from the front line, and in recently de-occupied areas.
0-30 km is the range of field artillery (2S5 Giacint-s, BM-27 Uragan etc.). Because of the danger, people struggle to get food and essential supplies. In recently de-occupied areas, shops and supply chains aren’t fully functional, and many people have lost their income.
We trust that we need to prioritise where we help. The amount of aid is limited, and we cannot help all. We should start with helping those who need it most, before helping anyone else.
2. Direct knowledge
Sunflower Scotland’s team members from Edinburgh personally go to the most difficult areas of Ukraine and deliver aid.
Because of that, we know first hand what’s going on. Since we speak directly with people on the ground and observe things, we know what aid is required – and what isn’t.
Ukraine is one of the world’s leading producers of food and clothing. Ukraine’s industry is struggling but it carries on. Starting from September 2022, we buy food aid in Ukraine rather than shipping it from the UK.
Why? First, because food is 30-50% cheaper in Ukraine, even before factoring shipping costs. Second, we support local producers. This way, we not only support people with aid, but also sustain Ukraine’s economy and jobs.
3. Photo and video evidence
We collect photo and video evidence that the aid reaches people who need it. We don’t fill lengthy forms with names and passport details.
Near the front line, aid distribution must be quick. We get in, deliver food, take pictures and get out. There is no time to fill in forms. It would put our team and the recipients at risk.